Units Per Transaction - UPT

A sales metric often used in the retail sales sector to measure the average number of items that customers are purchasing in any given transaction. The higher the UPT, the more items customers are purchasing for every visit.

Units per transaction can be done on a day-by-day basis, or over a longer period and can be measured across individual stores and employees or company wide. The average UPT is calculated by simply dividing the number of items purchased by the number transactions for the period.